Led REI’s Cedar design system team from inception to maturity including migration to Figma. Set strategy and built consensus with leadership for the establishment and growth of design system team.
Mentored 5 designers and writers through the creation of 30+ components and 70+ pages of documentation.
Gained system adoption across all core digital products, driving a 20% gain in team efficiency across 250 designers and engineers, saving 100k team hours while also improving speed to market and brand cohesion.