REI OptOutside Campaign

REI - OptOutside

REI OptOutside Campaign

Led Digital discovery, visual design, art direction and presentation of multi-channel brand marketing campaign OptOutside.

Landing Page

Concepted custom landing experience with motion graphics and video driving high customer engagement and 1M page views.

Campaign inspired 120+ environmental clean-ups generating 439M impressions, driving a strong lift in unaided awareness of REI.